Fabulista Anticipates: Evian by Jean Paul Gaultier

Extracted from FOODBEV.com - Less than two weeks after the Christian Lacroix Evian bottle won the Best bottle in glass category in the 2008 water innovation awards, Evian launched its latest designer bottle – this time from Jean Paul Gaultier.

Evian has once again partnered with an internationally acclaimed French designer to produce two unique and exclusive creations for 2009, the Evian Pret-a-Porter Bottle and the Evian Haute Couture Bottle by Jean Paul Gaultier.

Both bottled made their global debut in Paris, France, during one of the world's most glamorous events – Paris Fashion Week. Hosted by Jean Paul Gaultier himself, the extravagant aquatic fashion fete took place on 4 October at the historical Piscine Pontoise in the Latin Quarter.

The Evian Pret-a-Porter, or ready-to-wear, Bottle by Jean Paul Gaultier possesses a style that is: “classic, yet modern all at once”. Adorned with a pattern of interlocking snowflakes, the bottle recalls the crisp, icy mountain tops of the French Alps from which Evian Natural Spring Water is derived. Magnified by a unique colour so much known to Gaultier, the majestic blue of the oversized logo and the understated print of the designer's name offers a subtle reminder of a stylish mariner, a mariner that could so easily be found on the shores of Lake Geneva, which the town of Evian borders.

In addition to the Evian Pret-a-Porter Bottle, Gaultier introduced the Evian Haute Couture Bottle, made from Baccarat crystals. Only seven of these bottles will be released worldwide, with these few exclusive carafes travelling around the globe to be exhibited at select locations.

"Jean Paul Gaultier has consistently pushed the boundaries of fashion. He is revolutionary in his craft, yet always maintains an air of elegance and class in his designs," said Jeff Caswell, Vice President of Marketing for Evian North America. "In this regard, Gaultier was the perfect fit for Evian. Gaultier has transcended the runways of France to become a household name worldwide, much in the same way that Evian has expanded its presence throughout the globe, ascending from a natural spring water in the French Alps enjoyed by the locals to being one of most favoured drinking waters on earth."