Fabulista Recommends: Loyalty Shopping

There are many advantages to shopping on familiar grounds. For starters, the people in the shop/boutique/atelier/maletier are on familiar terms with you. That means, no waiting, no queuing – service is always available to you. Case in point; a certain luggage store in central shopping district. Yours truly almost never have to queue, even on a crowded weekend. Plus, you get to be ‘in the know’ for sales and promotions and even make reservations on ‘to die for’ products or items that others are queuing just to have a look at *wink*.

Another point, you don’t need to be served to be served. Being a dizzily caffeinated fabulista-shopaholic, I have a favourite café joint. The moment the baristas see my face, they just smile, raise their head and brows as an acknowledgement and confirmation. I just whip out my plastic and in a few seconds, my drink is ready for collection. The only time I spend talking is where it matters most – catching up with the staff, new bean arrivals, flavours and promotions.

You need another reason? How about monetary benefits?

When you shop at places with published rewards programmes, regular return purchases almost always guarantees rebates, discounts and freebies. Yours truly have been making discount purchases from leather goods houses, nutrition and lifestyle outlets and even free merchandise all thanks to the loyal-customers programme.

The abovementioned are just some of the many advantages and benefits to be had from loyalty shopping – going back to the same place all the time, building up a rapport with the staff and even making friends with some of them. Trust me, it’s a privilege that is all yours…